How It Started

KK is a brand born from real life—built from the ground up by Gabby Cox, a woman who lives and breathes the lifestyle this brand represents. No investors. No big team. Just grit, style, and a clear vision of what women actually want to wear.

She launched KK in 2004 in regional Australia, and more than two decades later, the original store is still open—a rare thing, and a proud reminder that good things built with heart and backbone last. What began as a small boutique has evolved into a global online brand worn by women all over the world who value ease, quality, and effortless style.

Who’s Behind the Brand

The youngest of seven children, Gabby was raised in a big, grounded family where resilience, humour and honesty run deep.

She runs marathons. Hikes wild, remote trails. Strength trains. Does Pilates weekly. Dog sits her favourite furry friends. And carves out time to be with her people—family, friends, and the ones who matter. She’s done the inner work, rebuilt herself more than once, and now lives with a grounded confidence that doesn’t need to shout.

She’s led the brand with vision and drive. While supported by a small team over the years, KK has always reflected her style. This isn’t a brand built on trends or hype. It’s built on living well—with substance, edge, and ease.

What We Offer

We’re here for clothes you actually reach for. The ones that feel good on, and make you feel more like you.

Our collections are intentionally effortless: throw-on-and-go staples that take you from work to weekend, travel to downtime, dinners out to slow mornings in. These are the clothes that become your favourites—the ones that just work, again and again.

We offer pieces that are wearable, flattering, and real. Clothes that feel luxe on the body without the designer price tag. Made to move with you through every kind of moment—and every kind of season. Just like life shifts, so do we. Our pieces go with you.

Whether you’re packing for a getaway, walking into a meeting, brunching with friends, hosting dinner, running errands, or sitting on the floor chatting with family—we offer clothes that meet you there.

What We Believe

KK reflects a way of living that’s clear, honest and unforced.
Gabby believes in doing things properly. In keeping it simple, but making it count. In offering clothes that support your rhythm—so you can get on with living your life.

This is fashion that fits real life.
We’re so glad you’re here.